3 REASONS WHY YOUR SCHOOL NEEDS MARKETING VIDEOS
Tempus Media, as a leading video production house in Brisbane, explains the value of marketing videos and how your school can benefit from one.
In our ever-increasingly technology-driven society, schools must rely on video to show parents and students what their school has to offer. In this blog, we discuss the three main purposes of getting promotional videos for your school.
Firstly, videos are the most captivating and easy-to-consume means to communicate your message to the intended audience, and creating school promotional videos are certainly no exception. Through school marketing videos you are able to showcase a wide variety of selling points from the school’s facilities, extra-curricular activities and opportunities on offer, to the teachers and staff, and the diversity and inclusivity of the school. As a video production house in Brisbane, we believe using your school motto as a highlight of these videos is a great way to communicate the values of your school. If the language of the video aligns with the values of the parents and students you will have a much greater chance of attracting them to your school.
Secondly, whilst parents want to provide their children with every opportunity to succeed, it is incredibly important to parents that their child has a positive school experience. This becomes even more crucial for primary school-aged children. Parents want their kids to feel safe, nurtured, included, and to enjoy going to school. Your school could have all the bells and whistles, but if your video isn’t able to demonstrate a sense of community and belonging, grades alone won’t be enough to attract parents to your school. As a video production house in Brisbane, this has been our lived experience working with parents and school marketing managers.
Lastly, while school promotional videos are a great way to attract new enrollments, they also help to nurture existing student relationships. Videos can provide a sense of pride to the students when they see their school doing ‘cool stuff’, and that it is being marketed publicly. As a video production house in Brisbane, this has also been our feedback from students for whom we have created videos for their school.
If your school is thinking about creating some school marketing videos and you would like to have a chat please reach out! Video Production Brisbane – Tempus Media.
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