3 SIMPLE WAYS TO GET THE MOST OUT OF YOUR VIDEO PRODUCTION CONTENT

3 SIMPLE WAYS TO GET THE MOST OUT OF YOUR VIDEO PRODUCTION CONTENT
It’s 2024 and things are expensive. Now more than ever it is important to recycle, repurpose, and re-use, and the same goes for your video content. In this blog we’re here to show you how to make the most of your video production investments. Here’s how:
1. Repurposing Content

The magic of video lies in its versatility – a video can be transformed into a myriad of new, engaging pieces. Consider breaking down long-form videos into bite-sized clips to trickle-feed your social media, extracting hero shots for marketing initiatives, or creating blooper reels to add some light-hearted fun and personality to your online presence. We can even provide a melt reel (a melt of all the footage of your shoot without all of the scrap) so you leverage from every second of your shoot. Re-working your content extends its lifespan and maximises its reach!

2. Leveraging Multiple Platforms

We get it, laying down some cash for one video that you use once and gets 6 likes doesn’t really seem worth it. The true value lies in repurposing your video production content across various platforms, each serving a distinct audience and purpose. Whether it’s for your social media, website, email newsletters, or promotional materials, diversifying the use of your video production content can significantly amplify its effectiveness and return on investment.

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4. Planning for the Future

Regular collaboration with a video production team means they’ll have a library of your past content ready to repurpose for future projects, offering a cost-effective and efficient solution for new video content. For instance, utilising existing broll (the background footage of previous videos) can reduce the shoot and edit time, reducing the cost of producing a completely different video. Want to go one better? By planning your content strategy in advance, you can capture footage for several projects in one go, saving time and resources down the line.

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Investing in professional video production content is a strategic asset that, when leveraged correctly, can work for you, maximising its value and impact.

Experience Expert Business Video Production in Brisbane!

Ready to bring your vision to life? Contact us at 0401 328 166 or email info@tempusmedia.com.au to discuss your video production needs and unlock the potential of your content.

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