Explainer Video Production Brisbane
Clear, engaging explainer videos that help your audience understand what you do and why it matters.
Why Businesses Need Explainer Videos
We make explainer videos that help your message stand out and connect with people. Explainer videos are a cost effective way for businesses to communicate their message. As part of our video production services, we take time to understand your goals, work with you at every step, and deliver videos that support your brand.
Our videos turn complex ideas into something your audience can quickly understand. Explainer videos are also powerful for building brand awareness and reaching potential customers, helping your business extend its reach beyond the local market.
It’s not always easy to explain what you do in a simple and clear way. Whether you’re launching something new or getting your team on the same page, it can be tough to make your message easy to understand. Explainer videos are an effective tool for simplifying complex ideas, making even the most intricate topics accessible to your audience.
A Tempus Media explainer video makes communication straightforward. It combines visuals, storytelling, and sound to:
- Share complex concepts in a way that feels natural and engaging
- Build stronger connections by showing rather than telling
- Provide clarity that helps audiences confidently move forward
- Help audiences quickly see the value in what you offer
- Improve conversion rates by making information more accessible and guiding viewers toward a decision
Why Businesses Trust Tempus Media
At Tempus Media, we’re more than a production company. As a leading video production company with a skilled creative team, we work closely with marketing managers, businesses, and creative teams to make explainer videos. We’re proud to deliver high-quality videos that tell your story and make the process smooth from start to finish.
With extensive experience and a strong reputation in the video production industry, Tempus Media is trusted by clients for outstanding results.
What Makes Us Different
Collaborative Partnership
We listen closely, ask the right questions, and shape every project around your specific needs.
Seamless Process
From concept development through to final delivery, our workflow is structured, efficient, and stress-free.
Professional Expertise
With a strong background in explainer video production, we create cinematic, storytelling-driven content that reflects your brand and follows your visual guidelines.
Types of Explainer Videos We Produce
Explainer videos come in a variety of styles, each designed to communicate your message in the most effective way for your audience and goals. As part of our broader corporate videography services, we create explainer videos that simplify complex ideas and present them in a visually engaging way. Animated explainer videos are a popular choice for businesses looking to break down abstract concepts, making them easier to understand and more memorable.
Live action explainer videos, on the other hand, use real people and settings to create a personal connection with viewers. They’re ideal for showcasing products, services, or your team in a relatable, real-world context. Whiteboard animation is another effective style, especially for educational content. This approach uses hand-drawn illustrations to guide viewers through complex concepts step by step, making information easy to digest.
Motion graphics videos combine dynamic animation and graphic design to deliver information in a sleek, modern format. These are perfect for corporate videos, social media platforms, and any situation where you want to capture attention and communicate your value proposition quickly. No matter the style, explainer videos are a powerful tool for businesses to create engaging content that resonates with their audience and simplifies even the most complex ideas.
Simplifying Complex Ideas with Visual Storytelling
When people don’t fully “get it,” opportunities are missed. Our explainer videos are designed to close that gap by distilling your message into engaging, professional storytelling. Explainer videos help communicate your brand’s message clearly, ensuring your audience understands your values and identity. We help you:
- Show your service or product in action
- Communicate key messages with clarity and confidence
- Support your brand presence with polished, professional visuals
When we combine great visuals with a focus on people, explainer videos help your audience connect with your message and your business in a more meaningful way. The use of visual elements and animations, such as custom styles and motion graphics, makes your message more memorable and reinforces your brand identity.
Want to Make Your Message Clearer?
Explainer videos don’t just share information, they help people really understand your message. With story, visuals, and sound, your message becomes easier to relate to and more engaging, helping your audience feel ready to take the next step.
At Tempus Media, we focus on creating content that feels professional, authentic, and aligned with your goals. We specialise in producing engaging videos for websites, such as explainer videos and animations, to enhance user engagement and improve the overall experience. Video creation is a key part of our strategy, ensuring that every project results in engaging videos that connect with your audience. Whether it’s for a website, sales presentation, or internal communications, our explainer video agency makes the process smooth, enjoyable, and tailored to your needs.
Our 4-Step Explainer Video Production Process
A great explainer video starts with understanding your business, your audience, and the message you want to communicate. Our process ensures every video is designed to support your marketing goals and deliver clear, engaging communication.
Discovery and Strategy
We begin by learning about your business, target audience, and value proposition. This stage helps define the key message and objectives for the video.
Script Development
Our team crafts a clear, engaging script that simplifies your message and ensures your audience quickly understands what you offer.
Storyboarding and Production
Once the script is approved, we map out the visual flow of the video. We then bring the concept to life through animation, live action, or a combination of both.
Editing and Delivery
Finally, we refine the visuals, sound, voice-over, and music to create a polished explainer video ready for your website, social media, or marketing campaigns.
Best Practices for Effective Explainer Videos
Creating an effective explainer video requires more than just great visuals—it’s about delivering your message in a way that truly connects with your target audience. Start by keeping your video concise and focused, ensuring every second adds value and supports your key message. The animation style should reflect your brand’s personality and appeal to your audience, while background music should enhance the mood without distracting from the content.
Optimising your explainer video for search engines is also essential. Use relevant keywords and meta tags to increase visibility and reach a broader audience. Make sure your video is mobile-friendly, as more people are watching videos on their smartphones than ever before. By following these best practices, businesses can create explainer videos that are not only engaging but also incredibly effective in achieving their marketing goals and leaving a lasting impression.
Common Mistakes to Avoid
While explainer videos are a powerful way to communicate, there are common mistakes that can undermine their effectiveness. One of the biggest pitfalls is making the video too long, which can cause viewers to lose interest and stop watching before your message is delivered. Using low-quality animation or graphics can also hurt your brand’s credibility and make your video less engaging.
Another mistake is failing to optimise your video for search engines, which can limit its reach and impact. Avoid using generic templates or a one-size-fits-all approach—your explainer video should be tailored to your target audience and reflect your unique message. By steering clear of these common errors, businesses can create explainer videos that truly resonate with their audience and drive results.
Measuring Success
How to Know Your Explainer Video Works
Understanding how your explainer video performs is key to refining your video marketing strategy and achieving your marketing goals. Start by tracking engagement metrics such as viewer retention, bounce rate, and click-through rate to see how well your video holds attention. Monitor conversions—like lead generation, sales, or sign-ups—to measure the direct impact on your business objectives.
Social media metrics, including likes, shares, and comments, offer additional insight into how your video resonates with your audience. A good explainer video company will provide regular reports and analysis, helping you understand what’s working and where there’s room for improvement. By measuring these results, businesses can create even more effective explainer videos in the future and ensure their message is reaching the right people in the most engaging way possible.
Explainer Video FAQs
What is an explainer video?
An explainer video is a short video that clearly explains what your product, service, or process does and why it matters. It’s designed to help people understand you fast and take the next step.
What is the purpose of an explainer video?
The main purpose is to reduce confusion and speed up decisions. Explainer videos can increase conversion rates, reduce sales calls that go in circles, and improve customer onboarding.
How long should an explainer video be?
Most effective explainer videos are 60 to 120 seconds. If your offer is simple, 30 to 60 seconds can work. For complex topics, we recommend a short series instead of one long video.
What types of explainer videos are there?
Common explainer styles include:
- Live action (real people, real locations)
- Motion graphics (text, icons, animated visuals)
- 2D character animation
- Screen recording (software walkthroughs)
- Hybrid (live action plus animated overlays)
What makes an explainer video convert better?
High converting explainer videos usually include:
- a clear problem and outcome
- simple language and short sentences
- one primary message (not five)
- strong visuals that match the script
- clear call to action (book a call, get a quote, start a trial)
Do you provide the script for the explainer video?
We can. Some clients provide a draft script, and we refine it for clarity and flow. If you already have messaging, we can turn it into a tight script that fits your time limit.
How long does it take to produce an explainer video?
Typical turnaround is 2 to 4 weeks, depending on script approvals and complexity. Simple motion graphics or live action explainers can be faster.
How much does an explainer video cost?
Explainer videos usually cost around $5,000 + GST. However, the cost does range quite considerably as it’s determined by the style, length, and complexity. Motion graphics and animation pricing is mainly driven by the amount of design and animation required – an explainer video heavily dependent on animation will usually always be more expensive. We can provide package pricing once we know your goal and deliverables.
Can you make an explainer video for a technical or complex service?
Yes. We simplify complex topics by focusing on the customer’s problem, the process, and the outcome. We also use visuals and analogies so the message is easy to understand. In fact, these are the best businesses to create explainer videos for as a concise video does an excellent job at removing the complexity.
What should we include in an explainer video script?
A simple structure is:
- The problem
- The solution (what you do)
- How it works (3 steps)
- Proof (results, clients, guarantees)
- Clear next step (call to action)
Where should we use an explainer video?
Common placements include:
- homepage hero section
- service and landing pages
- sales decks and proposals
- email campaigns
- LinkedIn and YouTube
- onboarding or support pages
Should we use voiceover?
Voiceover helps most explainers because it keeps the message clear and consistent. If you prefer not to, we can use on screen text, a presenter, or captions only, but voiceover usually converts better and provides the editors with a clear outline of what goes where.
Can you provide different versions for ads and social media?
Yes. We often produce:
- A hero video (60–120s)
- Cut downs (15s, 30s)
- Square and vertical formats
Do you provide captions and subtitles?
Yes. Captions improve watch time and accessibility, especially on mobile and social platforms.
How do we measure if the explainer video works?
Useful metrics include:
- video watch time and completion rate
- click through rate to your call to action
- conversion rate on the page
- reduction in repetitive sales or support questions
What’s the difference between an explainer video and a product demo video?
An explainer video communicates the big picture value and how it works. A demo video shows the product in detail, often with a walkthrough of features and screens.
Areas We Serve
We work across South East Queensland and northern NSW
- Brisbane
- Bayside
- Byron Bay
- Ballina
- Gold Coast
- Lennox Head
- Redlands
- Sunshine Coast
- South East Queensland
- Darling Downs
- Wide Bay–Burnett
- Central Queensland
- Mackay, Isaac and Whitsunday
- North Queensland
- Far North Queensland
- Worldwide
Tempus Media is your trusted partner in explainer video production in Brisbane. With a seamless process, collaborative approach, and cinematic storytelling, our explainer video agency makes it easy for you to communicate with clarity and confidence.
