Ahhh, apps. Equally the best and most frustrating modern invention. Unfortunately, for many parents, their experience with the CHAC app was the latter.
The team at CHAC received feedback that their app was difficult to navigate and the parents were confused as to where they could find information. So Tempus was hired to break down and visualise how to get around the app.
We recommended that the team create an animated app explainer to act as a virtual walkthrough of how to use the app and where to find information. To do this, we screen-recorded someone navigating the app on a phone, and made the information visible and easy to read. If parents were having difficulty, they could reference that video to help troubleshoot and better understand the app.