Finding good talent can be hard! And sometimes your need a bit of pizzaz to how your personality… And that’s what we were asked to do. The team at CHAC wanted to create a recruitment video to attract talented educators, admin, and ground staff to work at the college.
We recommended that we shoot in quite a casual style with a bit of behind-the-scenes footage that makes the video seem more authentic and real, and makes the viewer feel like they were a part of the filming process. We used a mix of serious and fun footage and sound grabs to hear the voices of real people who work at the college. This helps the viewer envision working at CHAC, and to want to be a part of what was in the video.