Coffee Guru aimed to expand its chain by attracting new investors. They engaged Tempus Media for franchise video production to effectively communicate the support, opportunities, and seamless process of opening a new store. We produced a candid testimonial featuring an existing franchisee, which now serves as a high-impact recruitment tool.
The Challenge – Creating a Recruitment Video to Attract New Franchisees
The Coffee Guru Chain wanted to keep expanding, but they needed a video to get more franchisees on board and to communicate the opportunities and support of opening a store for a prospective franchisee.
The Outcome – Authentic Franchisee Testimonial for Recruitment
We filmed a short testimonial with an existing Coffee Guru franchisee owner to highlight the opportunities and support from opening a store and becoming part of a franchise. The interview captured how seamless and easy the process of working with Coffee Guru was. It was intended to feel authentic and candid and was a pretty stress-free process.
Final Video – Coffee Guru Franchise Testimonial
Project Summary
| Details | Description |
| Client: | Coffee Guru |
| Industry: | Food & Beverage / Franchising |
| Location: | Brisbane (Inferred) |
| Project Type: | Franchise Recruitment Video |
| Services Delivered: | Brand Story Videos, Corporate Videographer |
| Deliverables: | Short testimonial video to attract prospective franchisees |
| Client Website: | https://www.facebook.com/CoffeeGuruBrookwater/ |
