Feat. Initiative is the brainchild of Heidi Leffner who was once a member of the band Cloud Control. She put together an extremely challenging project to assist artists with reducing their carbon footprint by investing in solar farms. There are many moving parts to the initiative that needed to be covered – which meant that we had our work cut out for us!
After travelling 4 hours west to Chinchilla and shooting both ground cameras and a bunch of drone vision. The video was a corner piece for her marketing and since launching, Heidi has managed to secure investment from well-known Australian bands, elite athletes and also the general public which want to reduce their carbon footprint and off and do something good for the planet.